Is the “Yogafication” of America waning?


The team at PreeLine took a look at how users of our new platform were responding to future products coming this fall and found signs that casual looks could be waning. During the month of August, in both mens and women’s categories, they saw reflection scores on products tagged with casual words like leggings, hoodies, track pants, sweats and windbreakers weaken compared to prior months.

Reflection scores are an algorithm the team uses to understand a combined socialization effort on an item. This includes a range of efforts users undertake on a product like what they love or hate, what they comment on and with whom, as well as what they share to external social media outlets like Facebook, Pinterest, Twitter, and Instagram. The more positive a reflection score, the more people are sharing and socializing an item or group of items that they like and that those items are validated positively by peers.

Meanwhile during the month of August, products with more styled looks and tagged with words like embellished, leather, and fur gained reflection score momentum from prior months. In menswear, we saw a clear gain in scores on items tagged as Tailored. John Varvatos and Ralph Lauren were strong performers in menswear. Alice and Olivia, Chloe, and newcomer Two Eggs were top performers in womens wear.

What do you think? Could we be moving away from yogawear? If so, where might we be headed? Join the dialogue at PreeLine.

View the entire report here PreeLine August Report