I remember years ago when I bought my first real sports car. This was a car that could literally give you neck pain from its acceleration. It was a rocket on wheels, and honestly a lot more car than I knew how to control. Going zero to sixty was a thrill, but the most fun was it’s handling on turns. Unfortunately this was before a lot of electronics made car handling much more manageable for the average driver and the enthusiast like me alike. If you didn’t know how to drive this car, it would get out from under you easily–like an untamed horse.
Here’s what I quickly learned–what you think you should do is sometimes the opposite of what you ought to do. The natural tendency of most drivers going fast into a turn is to apply the brakes just before and into the turn. Don’t do that! I learned that the hard way by finding myself spinning around in circles. I thought it was the car, but it turns out it was me. Braking into a sharp curve from a high rate of speed changes the dynamics of the car. By doing what is normal, braking, you essentially shift the weight of the car forward on the front wheels, take weight off the rear wheels, and voila the back of the car becomes the front of the car–sometime several times in succession! And while this can be a lot of fun, it’s also scary as hell.
What I quickly learned is that you actually do the opposite. When going into a sharp turn, set your speed into the turn so you can ACCELERATE through the turn; brake before, accelerate through. Who the hell would think to do that? Perhaps a physicists or engineer, but certainly not me. Yet by accelerating through the turn, you improve the dynamics of the car by applying downforce on the car’s center of gravity, which lets you zip through the turn with great force and control. You zig when you think you ought to zag.
My description of physics in the above example is elementary at best. I also don’t recommend most people going out and trying this aggressively. There’s a fine line between accelerating too much and too little. If done correctly however, you are faster and safer–unless of course you want to crawl through the turn; in which case there’s no sense having a spiffy little sports car. It takes time and practice to become comfortable zigging when you think you ought to be zagging.
The point is that you need to apply this to many real-life circumstances. When you’re in a hurry, slow down. When you’re angry, breath. It works! Zigging instead of zagging is likewise critical for brands and businesses. If sales are bad, don’t take markdowns. If competition is aggressive, think smaller. When everyone is zigging, zag. And if everyone is zagging, zig!