The 1 trait high-impact people and brands do that others don’t

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There’s a lot of conversation about the things successful people or businesses do that other may not do as well. Just spend some time perusing the business leadership section or self-help books on amazon.com and you’ll find plenty of books about the subject as well. The classic traits are being innovate, authentic, creative, a leader, curious, driven, and so on. Those are all important, but I find one trait rolls all of them into one.

This is a trait I clearly remember being driven into us as a small team helping to build the Tommy Hilfiger brand in the 1990’s from $70 million to $1.5 billion. It’s something I certainly think Steve Jobs did. And if you look at Google, Facebook, and other Earth-shaking brands out there today you’ll see they do this as well. But sadly it’s a missing character from many businesses today. It clearly sets the leaders apart from the followers.

I’ve found that many brands are innovative and create products or campaigns that are interesting. I’ve met many strong leaders and I’ve certainly met a lot of driven people, but the clearest sign to me as to whether or not a person or business will be successful is one simple trait–RESPONSIVENESS. People and businesses that are responsive do really well. Those that don’t, struggle at best and fail more frequently than not.

In the simplest of terms, being responsive means you’re on top of things. You and your teams call people back immediately. Emails and texts are returned instantly. You follow-up vigorously. You seek out ideas, new talent, and opportunities. You make shit happen. Responding is numero uno!

That doesn’t mean you respond to everything from everybody. It would be maddening to filter through all the junk emails and phone solicitations. It was Steve Jobs that said “deciding what not to do is as important as knowing what to do.” But you can’t make that decision if you don’t respond to what’s out there. How would you know what’s possible?

Being responsive means that if an intriguing idea comes your way, you jump on it. If your boss, colleague, friend, or other trusted source tells you to call someone or do something, you do it. Not later. Not tomorrow. Not sometime next week when you catch your breath. Don’t put it on your to-do list. Do it right freaking now. That’s what movers and shakers do. Being responsive is a guarantee you’ll be successful.

More to the point: if you roll up all the classic traits of a successful person or business like being innovative, curious, driven, and creative, none of that can be achieved if you’re not enthusiastically responsive.

Nothing ventured, nothing gained. You have nothing to lose and everything to gain by being responsive to people, ideas, and change.

 

Consultants vs. Advisors

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There seems to be a negative connotation with consultants in the fashion industry.  Many fashion brands seems to think that they’ve got everything figured out just fine.  Truth is that’s probably a good sign that they don’t.

Thinking you have everything figured out is sort of like talking about an economic bubble. As a rule of thumb, if no one is talking about a bubble, then there’s likely a bubble.  On the other hand, if a lot of people are talking about a bubble, then there probably isn’t.  Like many things in life if you’re aware of something, then you’re likely being proactive and thereby preventing that thing from doing you more harm than necessary.

One of the largest challenges any business has is becoming inward-thinking and internally biased.  Teams get stuck thinking about what they “need to do” as opposed to “what can be done”.  This is why an outside view is often beneficial at times–to gain fresh perspective from an objective party that hasn’t been sucked into the inward-thinking that happens at even the best of companies.  There’s a lot of politics involved in what and how employees are motivated to think and to act.  An outside perspective is a good way to make sure you see all the options available to helping your business and teams succeed.

A strong consultant or advisor is someone or some group that has expertise a company may not have access to or needs to rethink.  Consultants typically come into companies to fix problems that are already broken.  An advisor, on the other hand, is typically an ongoing advocate to help prevent bad things from happening in the first place.  One is reactive. The other is proactive.  It is often the case that a proven consultant becomes a trusted advisor.

Innovative businesses and people always seek broad perspective.  If we only relied upon the insight and knowledge of our direct circle of friends and colleagues,  we’d miss the opportunity to learn and grow from new ideas and perspectives.  Worse yet, because we would never have gained that knowledge, we’d not be able to teach and give that knowledge to others.

 

No cogs allowed

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As more and more companies struggle to find a path towards improved business and engagement with customers, one of the main things they have to consider is getting rid of a cogged system. You know what a cogged system is. It’s when someone does “this” and by nature protects “that”. It’s what almost all people were taught to be a part of. Get a good education, do good work, keep your job. Leaders embrace it. Employees protect it. The problem is it completely stunts the ability to find newness, innovation, synergy, and honestly a motivated team.

An un-cogged system, on the other hand, encourages people to try new ideas, find new talent, make a bunch of mistakes, learn before the competition, and drive people to think and create instead of process and do. It shouldn’t be possible that the only way to make something happen for a brand or business is to get approval from the CEO. Cogs by nature exist to prevent disruption or newness. They are the system of an assembly line. That’s why a clock or time piece remains accurate or other machinery crunches out predictable output. You need new ideas. People want to be artists. Why have cooks when you can assemble chefs?

If you want to innovate and become the future, get rid of your cogged system.