As more and more companies struggle to find a path towards improved business and engagement with customers, one of the main things they have to consider is getting rid of a cogged system. You know what a cogged system is. It’s when someone does “this” and by nature protects “that”. It’s what almost all people were taught to be a part of. Get a good education, do good work, keep your job. Leaders embrace it. Employees protect it. The problem is it completely stunts the ability to find newness, innovation, synergy, and honestly a motivated team.
An un-cogged system, on the other hand, encourages people to try new ideas, find new talent, make a bunch of mistakes, learn before the competition, and drive people to think and create instead of process and do. It shouldn’t be possible that the only way to make something happen for a brand or business is to get approval from the CEO. Cogs by nature exist to prevent disruption or newness. They are the system of an assembly line. That’s why a clock or time piece remains accurate or other machinery crunches out predictable output. You need new ideas. People want to be artists. Why have cooks when you can assemble chefs?
If you want to innovate and become the future, get rid of your cogged system.