No cogs allowed

manufacturing-assembly-line-in-china

As more and more companies struggle to find a path towards improved business and engagement with customers, one of the main things they have to consider is getting rid of a cogged system. You know what a cogged system is. It’s when someone does “this” and by nature protects “that”. It’s what almost all people were taught to be a part of. Get a good education, do good work, keep your job. Leaders embrace it. Employees protect it. The problem is it completely stunts the ability to find newness, innovation, synergy, and honestly a motivated team.

An un-cogged system, on the other hand, encourages people to try new ideas, find new talent, make a bunch of mistakes, learn before the competition, and drive people to think and create instead of process and do. It shouldn’t be possible that the only way to make something happen for a brand or business is to get approval from the CEO. Cogs by nature exist to prevent disruption or newness. They are the system of an assembly line. That’s why a clock or time piece remains accurate or other machinery crunches out predictable output. You need new ideas. People want to be artists. Why have cooks when you can assemble chefs?

If you want to innovate and become the future, get rid of your cogged system.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s