There seems to be a negative connotation with consultants in the fashion industry. Many fashion brands seems to think that they’ve got everything figured out just fine. Truth is that’s probably a good sign that they don’t.
Thinking you have everything figured out is sort of like talking about an economic bubble. As a rule of thumb, if no one is talking about a bubble, then there’s likely a bubble. On the other hand, if a lot of people are talking about a bubble, then there probably isn’t. Like many things in life if you’re aware of something, then you’re likely being proactive and thereby preventing that thing from doing you more harm than necessary.
One of the largest challenges any business has is becoming inward-thinking and internally biased. Teams get stuck thinking about what they “need to do” as opposed to “what can be done”. This is why an outside view is often beneficial at times–to gain fresh perspective from an objective party that hasn’t been sucked into the inward-thinking that happens at even the best of companies. There’s a lot of politics involved in what and how employees are motivated to think and to act. An outside perspective is a good way to make sure you see all the options available to helping your business and teams succeed.
A strong consultant or advisor is someone or some group that has expertise a company may not have access to or needs to rethink. Consultants typically come into companies to fix problems that are already broken. An advisor, on the other hand, is typically an ongoing advocate to help prevent bad things from happening in the first place. One is reactive. The other is proactive. It is often the case that a proven consultant becomes a trusted advisor.
Innovative businesses and people always seek broad perspective. If we only relied upon the insight and knowledge of our direct circle of friends and colleagues, we’d miss the opportunity to learn and grow from new ideas and perspectives. Worse yet, because we would never have gained that knowledge, we’d not be able to teach and give that knowledge to others.