The 1 trait high-impact people and brands do that others don’t

merlin-charlesdarwin

There’s a lot of conversation about the things successful people or businesses do that other may not do as well. Just spend some time perusing the business leadership section or self-help books on amazon.com and you’ll find plenty of books about the subject as well. The classic traits are being innovate, authentic, creative, a leader, curious, driven, and so on. Those are all important, but I find one trait rolls all of them into one.

This is a trait I clearly remember being driven into us as a small team helping to build the Tommy Hilfiger brand in the 1990’s from $70 million to $1.5 billion. It’s something I certainly think Steve Jobs did. And if you look at Google, Facebook, and other Earth-shaking brands out there today you’ll see they do this as well. But sadly it’s a missing character from many businesses today. It clearly sets the leaders apart from the followers.

I’ve found that many brands are innovative and create products or campaigns that are interesting. I’ve met many strong leaders and I’ve certainly met a lot of driven people, but the clearest sign to me as to whether or not a person or business will be successful is one simple trait–RESPONSIVENESS. People and businesses that are responsive do really well. Those that don’t, struggle at best and fail more frequently than not.

In the simplest of terms, being responsive means you’re on top of things. You and your teams call people back immediately. Emails and texts are returned instantly. You follow-up vigorously. You seek out ideas, new talent, and opportunities. You make shit happen. Responding is numero uno!

That doesn’t mean you respond to everything from everybody. It would be maddening to filter through all the junk emails and phone solicitations. It was Steve Jobs that said “deciding what not to do is as important as knowing what to do.” But you can’t make that decision if you don’t respond to what’s out there. How would you know what’s possible?

Being responsive means that if an intriguing idea comes your way, you jump on it. If your boss, colleague, friend, or other trusted source tells you to call someone or do something, you do it. Not later. Not tomorrow. Not sometime next week when you catch your breath. Don’t put it on your to-do list. Do it right freaking now. That’s what movers and shakers do. Being responsive is a guarantee you’ll be successful.

More to the point: if you roll up all the classic traits of a successful person or business like being innovative, curious, driven, and creative, none of that can be achieved if you’re not enthusiastically responsive.

Nothing ventured, nothing gained. You have nothing to lose and everything to gain by being responsive to people, ideas, and change.

 

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